A Travel Incentive Program is Easier to Run than a Merchandise Program
A Travel Incentive Trips-for-Two Program is, Actually, Easier to Run than a Merchandise Program.
- Because number 1: Nothing, absolutely nothing to purchase to get started.
- Because number 2: No time wasted picking out the award, purchasing the award, stocking & shipping the award.
- Because number 3: No time wasted worrying whether or not the participants already own one.
- Because number 4: No contract to sign, no minimum to guarantee, no money up front.
- Because number 5: Nothing left over, nothing to return, no newer model replaced your prize, no competitor’s model made your prize obsolete.
The icing on the cake: When you finally have to pay, you pay from the incremental profit that is already in the bank, delivered by the winners who have already made their goal.
A Travel Incentive Trips-for-Two is not only easier but more welcome. We know, as we wrote on our website, “... there is almost no human emotion more powerful than Man’s need to ‘walk on the sands of a distant shore.’”
We are believers in the remarkable benefits of group travel incentives, however, group travel incentives are not easier to run than a merchandise program. Group travel incentives require up front monies, blocking of airline seats, the reserving of rooms, reserving sightseeing tours, and designing memorable daytime & nighttime events. Group travel incentives, however, are worth every speck of effort. The rewards they produce in increased excitement, increased sales, increased loyalty are legendary. No merchandise program has ever or can ever compare to a properly structured group travel incentive.
However we speak in this blog of the ease of designing a Travel Incentive Trips-for-Two program. Which is generally a one or two month - maximum three month - sprint contest designed to generate immediate response from the sales force or channel dealer-distributor family.
These programs are “shovel-ready.” All you need to do is 1. Set goals to achieve the objective 2. Announce the contest and 3. Promote the contest. Promoting the contest is the most difficult yet the most essential ingredient if the contest is to successfully achieve the objective.
