Corporate Travel Rewards Trips for Two
"Trips for Two" is more descriptive than "Individual Incentive Travel Program".
In 1971 we introduced The Superweekender - the very first non-group incentive travel program in the US - and we, for some reason, called our creation an Individual Incentive Travel Program.
Why did we call it an individual incentive travel program? Because ... I forgot. (40 years was a long time ago.) However, I will hazard a guess that "individual" is one of the antonyms for "group", so it made sense to us at the time.
But now in the 21st century, 40+ years later, hindsight kicks in and "hindsight," as Billy Wilder tells us, "is always 20/20".
Individual means one, a single person, alone, solitary, et. al. But our awards are travel holidays that are always for two people.
If the award is always for two people, we should not title it individual, we should call it what it is, a travel award for two people. Or a travel vacation for two, a couples' travel holiday, a Trips-for-Two incentive prize...
And that is as it should be as travel is a sharing experience. Travel with a best friend, a spouse, a lover ... (all one person by the way), is the best kind of travel in the world. It is unsurpassed because you can find again the memory together. The adventure that sent blood rushing to your brain is revived and shared again, the sentimental remembering of a special moment creates warm nostalgia that is shared by both once more. Yes, travel is a sharing experience at its pinnacle in your hall of memories.
And so, we say good-bye to the "individual incentive travel program" and say hello to our Trip-for-Two travel holiday.